The Coop Supply

Project Details

Creating a new brand identity involves thorough research to understand the restaurant’s values, goals, and target audience. The main dish, rotisserie chicken, became the focal point. Aligning with the restaurant’s values and goals, the first step was crafting a logo. This branding extended to stationary materials, including a business card, letterhead, envelope, food truck design, and menu board. This initiative aimed at elevating the restaurant’s visual identity and bolstering its community presence.